DIGITAL & STRATEGIC
UX DESIGN PRACTICE
UX FOR THE BUILT ENVIRONMENT; SERVICE DESIGN
A digital vision for place making for an Eastern European city
How might we shape the future place experience connecting the surrounding landscape with citizen's changing needs and contemporary digital culture?
Creating a twofold digital strategy for the new urbandevelopment: shaping user experiences that support residents' healthylifestyles and defining technology use cases that contribute to the brand ofthe place.
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The project aims to identify opportunities for digital and deliver technology use cases to meet the Client’s ambitions in relation to placemaking, environment and sustainability, community building, operations and maintenance, and mobility and logistics.
Our evidence-based research process ensured that digital use cases were shaped around user’s considerations and created a shared vision across design consultant We influenced user experience at an early stage to feed into the client’s decision-making flow to contribute to community building and place making.
A digital masterplan for one of the largest cities in Eastern Europe aiming to align an innovative digital vision to the place design. The overall Master Plan portrays the development of multiple urban experiences considering four main aspects: a bounteous array of activities(indoor, outdoor, or hybrids), interconnectivity and mobility (embracing different “speed” and “flows”), the distinctive character of sub-districts, and the local ethos across the memorable spatial outcome within the integral design.
Aiming to be at the cutting edge of digital technologies and centred around sustainable ways of living, the development’s vision seeks to connect the new urban environment with the surrounding natural landscapes.
Through collaborative engagement activities and secondary research sources our team created a shared understanding of the societal and economic drivers and the digital technology trends that will influence the digital experience of future residents. The project is still ongoing and during the next work stage Arup will frame opportunities for digital use cases to underpin the various design strategies of the masterplan to align the design team around common goals and support the Client to plan investment in future technologies.
